Legal

Privacy Policy

Effective date: [TODO(DirectSolar): EFFECTIVE DATE]

This Privacy Policy explains how DirectSolar collects, uses, and protects the information you provide when you request a bespoke solar and battery design through our website. We treat the details you share with the same care we bring to every installation.

Who we are

DirectSolar ("DirectSolar," "we," "us," or "our") operates this website and the concierge design-request service described below. References to "DirectSolar" mean [TODO(DirectSolar): LEGAL ENTITY NAME], located at [TODO(DirectSolar): MAILING ADDRESS].

Information we collect

When you complete our concierge design request, we collect the information you choose to provide, including:

Contact details — your name, email address, and phone number.
Property details — your home or business address.
Energy-usage answers — your approximate monthly energy bill, whether you drive an electric vehicle, and your desired installation timeframe.
Consent and submission records — the date and time you submitted, the page URL, your browser/user-agent string, and lead-certification tokens (described under "Lead-certification tools" below).

We also collect limited technical information automatically through cookies and analytics, such as your device type, browser, referring page, and how you interact with the site.

How we use your information

We use the information you provide to:

Prepare a bespoke solar and/or battery design tailored to your property.
Contact you about your request, our designs, scheduling, and related offerings.
Verify the consent you provided and maintain accurate records of your request.
Operate, secure, measure, and improve our website and services.
Comply with applicable legal and regulatory obligations.

Contact consent (phone, SMS & email)

By submitting the concierge design request, you agree that DirectSolar may contact you about solar quotes and your design via phone call, SMS text message, and email at the number and address you provide — including through automated technology — even if your number is on a state or federal Do-Not-Call list. Consent is not a condition of any purchase. Standard message and data rates may apply. You may opt out of SMS at any time by replying STOP, and you may unsubscribe from marketing emails using the link in any message.

We retain a record of this consent, including the disclosure text presented to you and the time of submission, as described under "Lead-certification tools."

Cookies & Google Analytics

We use cookies and similar technologies to keep the site functioning and to understand how visitors use it. We use Google Analytics 4 (GA4), a service provided by Google, which sets cookies and collects usage data such as pages viewed, events triggered, approximate location, and device information. This helps us measure the performance of our site and improve the experience.

You can control cookies through your browser settings and can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Learn more about how Google uses data at Google's Privacy Policy.

Lead-certification tools

To document that consent was freely and knowingly given, we use independent third-party lead-certification services on our forms:

ActiveProspect TrustedForm — captures a certificate of your form interaction and the consent language displayed to you. See ActiveProspect's Privacy Policy.
Jornaya LeadiD — records the timing of your visit and submission to create an independent audit of the lead event. See Jornaya's Privacy Policy.

These tools observe your interaction with our forms and generate certificates or tokens that we store with your submission. They do not control how we use your contact details.

How we share information

We do not sell your personal information. We share it only as needed to fulfill your request and operate our business, including with:

Service providers and contractors who help prepare your design, schedule consultations, or perform installation work on our behalf.
Technology vendors that support our website, analytics, communications, and lead-certification (such as the providers named above).
Authorities or other parties when required by law, to enforce our terms, or to protect the rights, safety, and property of DirectSolar and others.

Any party that receives your information to fulfill your request is expected to use it only for that purpose.

Data retention

We retain your information for as long as needed to fulfill your request, maintain consent records, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

Your choices & rights

You may, at any time:

Opt out of contact — reply STOP to any text, use the unsubscribe link in any email, or ask us by email to stop contacting you.
Access, correct, or delete — request a copy of the personal information we hold about you, ask us to correct it, or request deletion.
Opt out of analytics — use the browser controls and Google opt-out described above.

Depending on where you live, you may have additional rights under applicable privacy laws. To exercise any right, contact us using the details below. We will respond as required by law.

Children's privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Material changes will be reflected on this page.

Contact us

Questions, opt-out requests, or deletion requests can be sent to:

Email: [TODO(DirectSolar): CONTACT EMAIL]
Mail: DirectSolar, [TODO(DirectSolar): MAILING ADDRESS]